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  • Cristina Osborne

Should you use AI to write content and copy for your business?



If you haven't already heard, you can get A.I. technology to write content for the #keywords that bring you traffic. It's cheap, saves you time and did I say brings you traffic?


Great, right?


But here's the thing - I personally think it's a great tool for publishing fresh #content for your website to improve SEO. It's quick, too. AI will take about 15 min to generate an article. How long will it take you? An hour? An afternoon?


However, when you read AI written articles with human eyes, not a search engine crawler, you will realize that the article has said nothing: nothing new, nothing important, nothing interesting. And if you're writing for #LinkedIn with the goal of being a thought leader and a key person of influence, you will quickly realize the #AI generated content will HARM and not help you with your goal.


In conclusion: If you need keyword optimized articles written quickly and frequently, by all means utilize AI. But if your content is intended to be read by humans, there is no replacement for human thought and ideas.


So if you must #outsource copy writing because you don't have the time, inclination or skill to write the copy yourself, outsource the task to a freelance copy writer or a #virtualassistant hired specifically for #copywriting.

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